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Richard Viguerie in the 1960''s pioneered ideological and political direct mail. Previously, liberals had a monopoly on the news that Americans received. For decades, conservatives? views, issues, causes, candidates, and organizations could not get through the liberal media gatekeeper.

But when Viguerie launched a direct mail company in January 1965, conservatives now had a way around the left''s monopoly on America''s microphones. . . . John F. Kennedy Jr.''s magazine, George, listed it among the 100 defining moments of the 20th century.

The Washington Post called him conservatives'' Voice of America. He has been credited with forming "literally dozens of conservative organizations" (National Review) and with making "it all" possible for conservatives -- "multi-million dollar budgets, effective political action, think tanks, publications, and -- most telling -- significant numbers of members of the U.S. House and Senate, state legislatures and other levels of elected officials. (The AFL-CIO News)

Mr. Viguerie founded Conservative Digest magazine in 1975 and served as its publisher for 10 years. He is the co-author of America''s Right Turn (Bonus Books, 2004). His other books include The Establishment vs. the People, and The New Right: We''re Ready to Lead.