Niche Content/Advertising Online Business Model

Date: 2002-09-24 14:30

Type: Drupal Node (story)

Niche Content/Advertising Online Business Model

  • Earn more revenue from existing sales/products
  • Integrate print/online revenue stream
  • Establish print subscriber value-chain in online world
  • Outsource using an ROI that works

    Mission: To leverage your niche print products and your niche print advertisers to build online niche products with a online subscriber base.

    Earn more revenue from existing advertisers

    Implementation: At Newshare we know that building subscriber and advertiser relationships is paramount to your longterm print/online success. Our model can do this by transitioning your existing print niche product tabs and special in print advertising sections into integrated print/online revenue expanding and subscriber enhancing products.

    Build print and online subscribers

    Building "Subscriber Relationship": With Newshare you can offer a "Subscriber Access Niche Product" to your print subscribers as part of their "existing print subscriber relationship -- while limiting non-print subscriber access to pay-per-view. This reinforces and extends the value-chain of the print subscription model in the online world and prepares the ground for testing subscriber access premium news content.

    Newshare Niche Content Network Services:

  • Scope of Project outlines and charts advertising revenue, subscriber relationship, ROI, budget and production model
  • Direct-mail "Subscriber Relationship" Package with PIN inviting your subscribers to register (can be used for prospecting by zip code too)
  • Your Niche Product Online Category with Advertiser Listing application/database: We can handle all content posting and advertising production or train your staff
  • Hosting Your Niche Product Content and Advertiser Listing within our Newshare.net Niche Content Network server/application
  • Print/Online Integrated Advertising Sales Service to advise you, support you, train your staff or do all the online sales building work for you
  • Niche Product Category Marketing Services to help you promote your niche category site within your print publication and online

    Newshare has the experience and know-how to help you build integrated print/online advertiser and subscriber relationships. I would enjoy meeting with you to discuss this further. You may reach me by calling the Newshare offices in Williamstown, MA at (413) 458-8001 or by e-mail at bre@newshare.com.

    Best regards,
    Bernie Re
    Managing Director, Newshare Corp.

    PS: Please feel free to call me in Connecticut at (860) 824-1010 and ask for a copy of our Pricing Guide.

    Prior to developing the Newshare Content Niche Network Bernard Re, Jr. was Online General Manager at the Lawrence Journal-World, Kansas and New Media Manager at the Sioux City Journal, Iowa where he successfully used his integrated print/online model to build revenue and readership. As a native of Connecticut he has extensive knowledge of the state and the region. His thoughts on "subscriber relationship" building appeared in an article he wrote in 2001 for The Digital Edge, a Newspaper Association of America publication.
    Newshare Corp. was founded in 1994 as a service that enables publishers to share and market their work to member consumers and member publications. Newshare.net uses technology provided by Clickshare Service Corp. (clickshare.com) to facilitate user registration, site access control, PIN based print subscriber authentication and subscription or pay-per-view transactions.

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